My Ssec Capstone Project The music industry has also been used to advance the interests of the tobacco industry by associating smoking with access

The music industry has also been used to advance the interests of the tobacco industry by associating smoking with access

The music industry has also been used to advance the interests of the tobacco industry by associating smoking with access. This has influenced positively on the industry by encouraging tobacco consumption, especially among the youths.
A case study of the influence of the film industry on tobacco consumption was in India in 2003 when the Indian tobacco Company introduced a new product “The micro Segment Hero,”named after the film “Hero,” that had gained superiority around same time. By using a popularly known film, the company aimed at tapping on the heroism associated with the movie to influence people, especially youth, into smoking. The product used the same graphics which have been used in the film’s poster. Consequently, the company was able to reach many customers especially in the rural areas of the country (Eriksen ; Mackay, 2002