My Ssec Capstone Project The analysis carried out here dealt with the identification of E

The analysis carried out here dealt with the identification of E

The analysis carried out here dealt with the identification of E&M Properties’ competitors and evaluating their strategies. This led to a determination of their strengths and weaknesses relative to E;M Properties’ own product or service. This type of analysis can be seen as a reactive approach where one is basing their strategy as a reaction to how their competitor will run their company. It is with this evaluation, that a company can establish what makes their product or service unique, and therefore, what attributes to play up in order to attract the needed target market.

This analysis was approached as follows:

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? Identifying competitors
? On-page analysis
? Backend and PR Analysis
? Ranking of Competitors
? Competitor Traffic Analysis
? Benchmarking competitors
The main competitors were researched by analysing their Websites, their Social Presence and their Search Engine Optimisation (SEO) reports. These were measured against E M Properties’ current brand presence.

EM Properties Brand Positioning and Presence

PLATFORM PRESENCE
Organic Yes/But low
Adwords No
Facebook Yes/But low
Twitter No
Instagram No
Pinterest No
Google + Yes/Low
Youtube No
LinkedIn Yes/But only an account
Business listing No

Competitors Brand Presence

PLATFORM Competitor 1 Competitor 2 Competitor 3
Facebook Yes Yes Yes
Twitter Yes Yes Yes
LinkedIn No Yes Yes
Instagram Yes Yes No
Pinterest Yes Yes No
G+ Yes Yes Yes
Youtube No Yes Yes
Adwords Yes Yes Yes
Business listing Yes Yes Yes

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