Spatial targets of linguistic manipulation. The recipients’ spatial perception has an anthropocentric character. It is oriented relative to the coordinate system which has a natural vertical position of a human being as a baseline point. Thus, the spatial coordinate system is conceived as something high or low for human beings (everything which is kind and generous is comprehended as being high – e.g. high aims; everything which is base and mean – as being low – e.g. low tricks); events which are going to happen in future are perceived as those being in front; direction to the right is considered to be honest and true (right roads); the top is perceived as culmination of some state (to be/sit on top of the world), and the bottom as the symbolic place of failing and sins (to be at the bottom of the class).