Ryanair Holdings was the first founder of a low-cost scheduled passenger airline in Europe. The headquarters of the company is in Dublin, Ireland. Ryanair goes to 34 countries mainly in Europe. Their business model means their profit was €1.3 billion last year. The cost is low because they only have one class in every aircraft, more seats for their customers and only travel short flights. They fly from their base in the UK.
There are some actions that Ryanair should undertake to ensure it is still a product used by consumers and hopefully gain more customers. Firstly, Ryanair can make different classes in their aircraft such as business class or first class. This is because some people do not like to seat with a lot of people beside them.