Perodua’s value chain analysis (VCIO) is a range of activities carried out in order to take products and services from design, customer, and production. Perodua has the calibre to import quality parts from its strong abroad suppliers. An automotive industry has allowed the organization to develop distribution networks within Malaysia. They should outsource this operation to vender to become a more complex organization in this industry. It ensures that they can distribute products to remote regions that are a source of competitive advantages. (Shuman 2016). Further, Perodua brand allows the organization to enjoy low demand for marketing. Perodua has the calibre to develop a strong brand name and public relation due to their partnership, sponsorship, and quality product offering. The Perodua quality and brand image allowed it to develop the stronger brand image.