Name

Name : J.Mohamed Yasin Sheriff
Roll No: 17PS12192
Class: I MBA-B
Subject: Marketing Management
Date: 25.01.2018
Staff Incharge: Prof.Armaan Salik

Signature of the Student

3899535299085
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-814705-4286254596765-4286251986280694055YAMAHA Since 1887
Company: Yamaha Kabushiki-Gaisha
Vision: Establishing Yamaha as the exclusive and trusted brand of customer by “creating Kando”(The Simultaneous feeling of satisfaction and Excitement when experiencing something of Excepted.)
311150541020
Mission:
Our motive is to create Kando* -creating company or people all over the world through our products and services. 
Our Slogan: Revs your Heart (Speed up heart beat or Touches Your heart by performance)
-30480253365
-125730476250Product: YEV- 104
Introducing the new kind innovative designed E-Violin YEV-104,easy to handle, very Impressive and sensitive sound made up of 4 Strings, Rosewood fingerboard and Walnut body.

Pricing Strategy: Psychology Pricing $595 Rs.38,080/-
Source of Promotion:
TV advertisement
Radio advertisement
Magazines
Newspaper advertisement
E-mail
Movies
Brochures or catalogues
Internet advertisements
Celebrities etc,.

1333500208280Product Segmentation :
YEV-104 NL (Natural)
YEV-104 BL (Black)

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