My Ssec Capstone Project Introduction


My choice is to write about Coca Cola considering forecasting, capacity planning and inventory planning. The reason for this is because there is not many companies willing to show their strategies to the world so digging out all of the necessery information and Coca Cola seemed to be the most open. First I would like to write a brief introduction on this enterprise:

In 1886, Coca-Cola was created by a pharmacist named John Pemberton, known as the “Doc.” He participated in the Civil War, and when it ended he decided to invent something that would bring him commercial success. At the beginning everything he made failed. He invented many drugs, but none of them made money. After these failures he moved to Atlanta and decided himself out in the beverage market.
In this time soda was getting its fame. Temperance produced a syrup and carried his product down the street where it was placed on sale for five cents a glass as soda fountain drink.It was carbonated water with his new syrup wich was „delicious and refreshing”at once. And this was when Coca-Cola was born.
Pemberton had no idea how to advertise his product. This is where Frank Robinson came into the picture. He created the name Coca Cola, registered its formula, and designed the logo.
Coke did not do so well in its first year. And to make matters worse, Doc Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking.
In 1899, Ben Franklin Thomas and Joseph Whitehead approached Candler with the idea of bottling the. Asa was afraid that it would lose its quality and felt bottling unnecessary. However, he did allow an attempt to bottle the drink as long as it would not sacrifice quality. By 1900, however, bottle caps were beginning to surface. In the early 1900’s bottled Coca-Cola was available at grocers and saloons.
Coke bottling was a highly successful. Thomas sold the bottling rights to a businessmen, and by 1909, 379 bottling plants were set around American cities and towns.
Nowadays Coca Cola operates in over 200 countries worldwide and gives job to countless people. With its enourmous size they must be do every part of their business perfectly. At first I would like to talk about their forecasting.
Coca Cola uses the technique of linear regression using a functional relationship between two or more

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