My Ssec Capstone Project International Marketing international marketing can be defined as exchange of goods and services between different national markets involving buyers and sellers

International Marketing international marketing can be defined as exchange of goods and services between different national markets involving buyers and sellers

International Marketing
international marketing can be defined as exchange of goods and services between different national markets involving buyers and sellers. International marketing, which involves operating across a number of foreign country markets in which is not only do the uncontrollable variables differ significantly between one market and another, but the controllable factors in the form of cost and price structures, opportunities for advertising and distributive infrastructure are also likely to differ significantly. It is these sorts of differences that lead to the complexities of international marketing. International marketing management, which is a larger and more complex international operation. hi

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