Chapter 3

Chapter 3. Reading Assessment
Planning a Successful Web Site: Part 1
Step 1: Define the Website’s Purpose and Target Audience
To get a website ongoing one must define the websites goals, objectives, and audience and then expressing a written purpose statement for the website.
• Website Goals: There’s primary goals and secondary goals. Primary goals is use to increase sales and secondary goals promotes, establish, educate, inform and encourage visitors.
• Website Objectives: The approaches that the website developers use to complete the goals.
• Target Audience Wants, Needs, and Expectations: Most audience prefer a interesting and well organized website with useful information that is easy to find. The website will differ based on the websites purpose in consideration of what the audience seek.
• Website Purpose Statement: This will have the information of why the website was created and what is the purpose of the website.
Step 2: Determine the Websites General Content
In this step one determines how the website be overview in results of its content. In the general content one can add video, audio, images, text, animations and multimedia.
• Home, Underlying, and Landing Pages: There are two types of webpages, a homepage and underlying pages.
Step 3: Selecting the Website’s Structure
After defining a websites purpose, one can recognize its target audience, and ready to plan the structure of the website. The web structure supports viewer to find what they seek just by a few clicks.
• Linear/Tutorial Structure: organizes and presents webpages in a specific order.
• Webbed Structure: a webbed website structure, also known as a random website structure, does not assemble its pages in a detailed order.
• Hierarchical website structure: arranges web pages into categories and subcategories by cumulative level of aspect (Brown, 2015).

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