As the United States grows more culturally diverse
As the United States grows more culturally diverse, marketers are refocusing the way they advertise products to their consumers. This is called ethnic marketing; ethnic marketing is on the rise among many large corporations throughout the country. Ethnic marketing can help businesses connect with their consumers on a deeper, more emotional level. Subsequently resulting in the target audience creating a closer bond with the brand.
The Hispanic population in the United states is rapidly increasing, doubling within the past ten years, yet the community remains underrepresented in the media. McDonalds however is a brand that correctly market to these different ethnic group. McDonalds excels highly