Also, business fails meeting their aim and objectives because the economy may go down. This wills causes the organisation consumer demand for the goods and service will go down affectedly. Clearly setting aims and objectives will save the company time. This is because it encourages them to do something. But this can causes them to be restrictive enough to by not being ambition. Other advantage of setting clear aims and objective will enable to improve the business by making adjustment. It also can obviously tell business owner to what they want to achieve. As of result of this it provides direction to know where business is going at. For example it helps the business to become success. However not setting clear aim and objective will make the business to fail or not to grow. This is because they have no proper vision and goals.